2016考研英语(二)翻译真题参考译文及考点解析

　　【原文题目】

　　The supermarket is designed to lure customers into spending as much time as possible within its doors. The reason for this is simple:The longer you stay in the store, the more stuff you’ll buy. And supermarkets contain a lot of stuff. The average supermarket, according to the Food Market Institute, carries some 44,000 different items, and many carry tens of thousands more. The sheer volume of available choice is enough to send shoppers into a state of information overload. According to the brain-scan experiments, the demands of so much decision-making quickly become too much for us. After about 40 minutes of shopping, most people stop struggling to be rationally selective, and instead began shopping to be rationally selective, and instead began shopping emotionally—which is the point at which we accumulate the 50 percent of stuff in our cart that we never intended buying.

　　【考点解析】

　　be designed to do sth 旨在做某事

　　The longer...the more... 越......越.....

　　According to......根据....

　　some 大约

　　the volume of 大量的......

　　Information overload 过于繁杂的信息

　　struggle to do sth 努力做某事

　　rationally selective 理性地进行选择

　　Instead began shopping emotionally 而不是冲动的去购物

　　【参考译文】

　　超市旨在吸引顾客在店里停留尽量长的时间。原因非常简单：顾客在店里停留的时间越长，看到的商品越多，买的越多。超市陈列了大量的商品。根据食品推广协会的调查，一般超市里有约44000种不同的商品;大多数超市都有上万种。如此众多的选择足以使顾客面对的信息过于繁杂。根据脑部扫描实验，需要快速的做这么多的决定就会使我们太累。大约购物40分钟以后，大多人就不会拼命去做出理性的选择，取而代之的是冲动购物——此时，在购物车里，我们已经装了一半根本没想买的东西。

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