With unpredictable government-aid fund, most companies that want to remain solvent through an extended catastrophe will have to master the uncertain, high-stakes art of disaster advertising. To do it, they’ll need to persuade you that giving them your money is an act of solidarity. These messages have no value except to the company itself, reminding you that it’s still around to accept whatever money you have left.

思考题：

It can be inferred from the text that companies use solidarity to__.

A.lure consumers into buying

B.make up meaningless messages

C.call for government aid policies

D.attain the uncertain government-aid

词汇突破：

unpredictable 不可预测的

government-aid fund 政府援助资金

solvent 具备偿债能力

an extended 延长的

catastrophe 灾难

uncertain=precarious 不确定的

high-stakes 高风险的

disaster advertising=Disatering 利用灾难做广告

solidarity 团结

句子解析：

句：

With unpredictable government-aid fund, most companies that want to remain solvent through an extended catastrophe will have to master the uncertain, high-stakes art of disaster advertising.

参考译文：鉴于政府援助尚不可期，大多数公司若想在一场被延长的灾难中维持偿付能力，将不得不掌握不太牢靠又风险颇高的灾难广告艺术。

第二句：

To do it, they’ll need to persuade you that giving them your money is an act of solidarity.(宾语从句)

这就是答案来源句，

参考译文：为此，它们需要说服你，把钱给它们是团结的表现。

第三句：

These messages have no value except to the company itself, reminding you that it’s still around to accept whatever money you have left.

参考译文：这些信息对企业之外的任何人毫无价值，只是提醒你，它们还在等着收你手上剩下的那点钱。

思考题解析：

It can be inferred from the text that companies use solidarity to__.

A. lure consumers into buying

(吸引消费者购买)

对应第二句!to do it!

为了说服消费者!

A选项正确。

B. make up meaningless messages

(编造一些无意义的信息)

没有提及!

B选项错误。

C. call for government aid policies

(呼吁制定政府援助政策)

没有提及!

C选项错误。

D. attain the uncertain government-aid

为了获得政府不确定的援助!

是不是选错了!

你要看题干，这不是提出团结这个概念的目的!

不匹配!

D选项错误。

文章来源背景和来源：

Pandemic Advertising Got Weird Fast

疫情下的广告迅速异化

Source:https://www.theatlantic.com/health/archive/2020/04/how-advertise-pandemic/610456/

背景：广告例来擅于操纵消费者的心理，若是没有法律监管，什么样的虚假宣传都敢广而告之。但疫情期间，广告文案道德绑架的怪异口吻还是让本文的作者受到了“惊吓”。一众高管取代配音演员录制广告画外音，大谈情怀，灾难时期不离不弃，艰难时刻万众一心，然后非常微妙地暗示，消费我们的产品就是团结，就是为国作贡献。这些高管们可能正在阳光明媚的度假屋中自我隔离。汉堡王甚至还在广告里说，点一份社交距离汉堡套餐，成为汉堡王沙发爱国土豆(Couch Potatriot)。如果说吃垃圾食品是爱国，但么我们吃薯条长了肉是不是还得叫“爱国肥”?!总裁们能否收起道貌岸然要收我们智商税的嘴脸，好好地发挥企业家精神，多创造点就业机会，别一边裁员一边想着给我们的脑袋灌水……众生皆苦，坦诚相待，拿产品说话，行不?