In Europe, there is evidence heavy discounting resulted in an initial surge in interest from shoppers, but this has since fallen away. Primark this week said although sales had been higher at some individual stores than in the same period last year, overall same-store sales in reopened shops were lower. In some markets, including the UK, retailers also need to budget for more returns because new health and safety measures mean customers cannot try on clothes before they buy.

思考题

According to the text, retailers have to prepare more money because of ___________.

A.a consistent rise in shopping interest

B.a sudden large increase in consumption

C.higher tax and fine for keeping stores open

D.possible returns caused by health measures

词汇解析：

discounting 打折

initial 最初的

surge 增长

Primark 普瑞马克(快时尚连锁集团)

overall 整体的

retailers 零售商

budget 留出预算

returns 退货

句：

In Europe, there is evidence/ (同位语从句)heavy discounting resulted in an initial surge in interest / from shoppers, but this(这种效应) has since(之后) fallen away.

参考译文：在欧洲，有证据表明，大幅度折扣开始会让购物者的兴趣激增，但之后这种效应将消失。

第二句：

Primark this week said although +状语从句(sales had been higher at some individual stores than in the same period last year, overall same-store sales in reopened shops were lower.

参考译文：普瑞马克(快时尚连锁集团)本周表示，尽管个别商店的销售额高于去年同期，但重新开业店辅的同店销售额普遍低于去年同期。

第三句：

In some markets,/ including the UK,/retailers also need to budget for more returns because new health and safety measures mean customers cannot try on clothes before they buy.

参考译文：在包括英国在内的某些市场，零售商还需要为更多的退货留出预算，因为新的健康安全措施意味着顾客无法在购买前进行试穿。

思考题解析：

According to the text, retailers have to prepare more money because of ________

根据文章，零售商不得不准备更多的钱，因为________

定位到第三句!你定位对了吗!?

A. a consistent rise in shopping interest

(购物兴趣的持续上涨)

A选项错误。

B. a sudden large increase in consumption

(消费突然大幅增长)

B选项错误。

C. higher tax and fine for keeping stores open

(运营店辅的税收和罚款更高)

C选项错误。

D. possible returns caused by health measures

(健康措施造成的可能的退货)

D选项正确。

直接对应最后一句：

文章来源背景和来源：

Will the end of lockdown prompt the sale of the century?

封锁的结束会引发世纪大减价么?

Source: https://www.ft.com/content/c453b950-5dbf-4fe3-bb74-a9e51adf24dd

背景：随着警示等级的下降，管控措施开始放松，不少商家都试图通过促销来吸引顾客进店。穆迪分析的经济学家马克·灿迪表示目前是个买方市场，“消费者购买意愿弱，企业没有定价能力。”积压了秋冬商品的服饰零售商无疑是降价力度最 大的，不过餐饮、航空、住宿等受冲击较大的行业也提供了不少特别折扣。但专家也表示，这些折扣活动不会席卷全行业，将会界限清晰地集中在少数几个行业的特定商品上。因为促销活动的提振效果极为有限，通常会在开始时迎来一波小高峰，然后迅速下降并长期维持直线趋势，整体商业走向最终还是会受制于经济大环境和供需关系。而新的健康安全准则意味着所有商业的成本都会大幅增加，在销售量不能持续高水平的情况下，企业不仅不会持续低价战略，还会将上涨的成本反馈到服务和商品的价格里。例如，服装行业可能会大力抛售过季的货品，但针对夏季新品则会控制生产品种和数量，并通过单品价格来确保营利。