给大家公布一个:微信获得了德国iF设计金奖!这是个获得iF服务设计类金奖的中国产品,有点骄傲肿么办?话不多说,来看下面这个考研英语双语阅读资料吧!文都考研小编和你一起。

考研英语双语阅读:德国把iF设计金奖给了微信“扫购码”

WeChat, one of the world's most popular mobileapps and social networks, brought home iF GoldAward for its smart retail innovation, Scan & Go.

作为世界上的手机应用软件和社交网络之一,微信因其巧妙的零售创新设计“扫码购”而获得iF设计金奖。

It is the first ever Chinese product to win gold in theiF Service Design category.

这是个获得iF服务设计类金奖的中国产品。

Established in 1953, the German-based iF DesignAward has always been known for its "Independent, Rigorous and Reliable" standards.

德国iF设计奖创立于1953年,它一直因其“独立、严格、可靠”的评判标准而闻名于世。

Scan & Go enables shoppers at retail stores to turn their mobile phone into a virtualcheckout counter.

微信扫码购使零售店的顾客可以把手机变成一个虚拟的收银台。

When shopping, customers use their mobile phones to scan product barcodes, view productinformation, get discounts, complete self-checkout, and pay directly within the app via WeChatPay. There is no queuing up at the cash register.

顾客在购物的时候,可以用手机扫描商品的条形码,查看商品信息,获取折扣,完成自助结账,而且可以通过微信支付直接付款,而无需在现金收银台前排队。

"This concept shows a customer-centric scan-and-go-solution for an optimized shopping andretail context.

“这一理念展示了在被优化的购物和零售环境下,以顾客为中心的扫码购解决方案。”

“All parameters of the good user experience are met in this service design, including touchlessaccess, efficiency or ease-of-use in scanning of market products and the final payment andcheckout. This is user-friendly design at its best," says iF Gold Award in its Gold Statement toScan & Go.

“这项服务设计满足了良好的用户体验的所有参数,包括扫描超市商品和最后结账付款时的零接触接入、高效或是易操作性。这是最-佳的用户友好型设计,”iF设计金奖评委在判定微信扫码购获得金奖时说道。

According to statistics, sales during peak hours in traditional supermarkets account for 60% oftotal turnover, and on average customers spends three to five minutes on queueing andpayment during peak hours.

据统计,传统超市购物高峰期的销售额占其营收总额的60%,而且顾客在购物高峰期通常需要3~5分钟排队结账。

With Scan & Go, customers no longer have to queue, and the payment time is shortenedto one minute.

有了微信扫码购,顾客不必再排队,而且结账时间可缩短至1分钟。

随着科技发展,我们的生活真的越来越方便了,纸币硬币现在都变成了虚拟交易,很方便。现在大家都习惯带着手机就出门了,用它坐公交、买东西。小编已经没有带钱包的习惯了,你呢?

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