考研英语

Managers don’t need an academic study to recognize that launches take a toll on many parts of a company, from design and development to manufacturing and marketing. Firms that launch many new products incur high costs, which may hurt stock returns.

思考题：

What does the author mean by “take a toll” ?

(A) make the damage

(B) make a survey

(C) win the trust

(D) hurt stock market

词汇突破：

1. launch 新品发布

2. incur 导致(这个词你必须知道哈!)

3. hurt stock returns 损害股票收益

句：

Managers don’t need an academic study to recognize that launches take a toll on many parts of a company, from design and development to manufacturing and marketing.

切分：

1. Managers don’t need an academic study to recognize that

2. launches take a toll on many parts of a company,

3. from design and development to manufacturing and marketing.

参考译文：管理人员不需要学术研究来就知道，产品发布会在公司的许多部门造成消极影响，从设计开发、制造到市场营销，不一而足。

第二句：

Firms that launch many new products incur high costs, which may hurt stock returns.

参考译文：公司推出许多新产品会带来高昂的成本，可能会损害股票收益。

想好了吧：

"about-face" (Line 1, Para 3) most probably means

[A] loss of good will

[B] increase of hostility

[C] change of attitude

现在想好了吧,答案C是一定对的!

因为[A] loss of good will 丢掉好意

[B] increase of hostility 增加敌意

[C] change of attitude 态度转变

无论是“丢掉好意”还是“增加敌意”都是态度转变啊!

所以我为什么不选态度转变这样一个一定对的选项呢?

同理:

(A) make the damage

(D) hurt stock market

“伤害股票市场”一定是“造成破坏”

所以(A) make the damage 是一定正确的!

记住：越模糊的选项越正确。

而且这里也不是伤害股票市场，而是伤害股票回报。

这是两个概念。

大家肯定看到了第二句：公司推出许多新产品会带来高昂的成本，可能会损害股票收益。

知道“take a toll”是个负面含义的词汇，

所以只能选(A) make the damage啊!

再次强调：越模糊的选项越正确。

最后：take a toll就是表示“造成破坏”的意思。

文章背景介绍：

今天的句子来自哈佛商业评论(HBR)Harvard Business Review,.标题是：Finding the Perfect Pace for Product Launches(找到完美的新品发布节奏)反省了之前商家在发布商品时的种种弊端，库马尔的团队认为问题不仅仅涉及成本和资源限制。他们写道：“快速推出新品的公司很少有时间来评估产品，从中获益，吸收经验，并部署到商业目的上”。

——KK