Prepare Your Proposal—Pepsi Debuts DiamondEngagement Ring Made With Crystal Pepsi
For people about to pop the question, Pepsi hasintroduced an unusual new engagement ring.
The beverage company has debuted the PepsiEngagement Ring, made with one big difference: thediamond is infused with Crystal Pepsi. Timed toValentine's Day, Pepsi has launched a social mediacontest asking fans to tweet their proposal ideas for a chance to win the ring, which features a 1.53-carat, lab-grown alternative diamond attached to a platinum band.
Now through March 6, the brand is asking fans on Twitter to tweet their most creative, boldor bizarre proposal ideas with the brand's social handle and the hashtags #PepsiProposaland #Contest. The brand will announce the winner the week of March 16 to coincide withNational Proposal Day on March 20.
Pepsi worked with creative agency VaynerMedia to create the ring as well as an accompanyingvideo that riffs on traditional engagement ring commercials.
According to the brand, the ring was made by boiling down Pepsi's clear beverage to its mostbasic carbon form, resulting in a powder. The powder was then added to the process forcreating a lab-grown diamond, which requires using a small piece of natural diamond that isplaced in carbon under high pressure and temperature.
Crystal Pepsi debuted in 1992, but was discontinued in the United States and Canada in 1994. Since then, the brand has rereleased the product for limited runs, most recently in 2017.