Angela Ahrendts, Apple’s former head of retail, isjoining Airbnb’s board of directors. She is the secondwoman to join the board of the home-sharingcompany.
Ahrendts left Apple in April but shared few detailsabout her departure. She has a deep background inthe fashion industry. Before Apple, she was the CEOof Burberry and has worked for other major brandsincluding Henry Bendel, Liz Claiborne, and DonnaKaran International. At Apple, she spearheaded preordering and online sales for new productsand gave Apple’s stores a more community feel.
在四月份离开苹果公司以后Ahrendts透露了一些她离开的细节。她在时装行业也有很深的根基。在加入苹果以前她是巴宝莉的首席执行官，她还在一些大牌公司包括Henry Bendel, Liz Claiborne, 和 Donna KaranInternational工作过。在苹果公司，她为新产品带头做预售和线上销售，给了苹果商店更多的社区感觉。
Airbnb has cited Ahrendts’ “profound creativity” and a deep expertise on service as a reasonfor bringing her on.
The home-sharing company is increasingly pushing into services itself. It now inspects some ofthe homes listed on its site and offers boutique hotel rooms to make customers feel moreconfident that they’ll have a good experience. It’s also built up a crop of activities calledExperiences, some of which have been built especially for its platform. As it expands into moreareas of travel, including perhaps flights and cars, the company will no doubt be looking foradvice on how to think about the experience of these offerings.
Ahrendts is the third independent member on Airbnb’s board. She joins Ann Mather, whopreviously served as Pixar’s CFO and chaired the audit committees for both Alphabet andNetflix, as well as Ken Chenault, former CEO of American Express.
Ahrendts是爱彼迎董事会上的第三位独立成员。还有Ann Mather之前是皮克斯公司的首席财务官，担任Alphabet 和网飞公司的审计委员会主席以及Ken Chenault美国运通公司的首席执行官。
Airbnb CEO Brian Chesky has previously said he’s looking for board members who can helpusher in Airbnb’s 21st-century vision, and that seems to be part of the impetus for hiringAhrendts. He said via a statement, “Angela has a reputation for pushing brands to dream big, and she told me that’s exactly what she hopes to bring to Airbnb’s Board.”